By Shane Curran, CEO Interact Group
Like all industries, there have been huge changes in the F&B industry over the past number of years. Gone are the days where good food alone was enough to secure the success of your business. In the current social media driven society, restaurants and bars must offer their clientele a full 360-degree dining experience to not only ensure that you attract custom but also to ensure you maximize their spend when they do come. Layout, lighting, seating, artwork and the design theme directly influence your clientele's experience and influence how long they will spend in a restaurant and how crucially much they will spend.
The correct use of lighting in your space sets the mood for the whole F&B design concept. To allow your concept to have greater flexibility it is always advisable to dimmable lighting throughout the space. Another clever trick used by designers is to use lighting layering, this technique can be used to highlight areas of your new F&B concepts such as wine displays of other high-profit items. The use of statement light also creates a focus in your concept and if used correctly it can be used to balance a room.
Seating is treated as a vital aspect of the interior design of any concept by F&B design consultants. Comfort and functionality have to be considered as the same importance to the customer as the aesthetic shape. Traditionally restaurant clientele prefers softer and taller furniture and research has shown that the highest spend is generally from those seated in booth or banquet seating. Something that is often overlooked when it comes to furniture is creating the right spacing between tables: a lack of space can reduce intimacy, while too much space will make guests feel like they are on show, wheelchair access must always be considered as each and every person that visits your restaurant must feel that they are welcome and that their needs have been considered.
For wall coverings, colour and texture must be used carefully as it is proven to stimulate the senses and is psychologically linked to appetite. A textured wall finish adds visual weight to a room and gives an intimate feeling where a smooth gives you concept a sleek feeling. When a smooth finish is used beside a rough texture it provides contrast and a visual point of interest in a space.
The interior design of any concept is shaped by the menu and it must complement the dining concept. All too often there is no connection between the food the menu and the interior design which results in a soulless space and ultimately a failing concept.
For more on how you can design your new F&B concepts to ensure success feel free to contact me on firstname.lastname@example.org or check out www.interactgroupintl.com