By: Shane Curran, CEO - Interact Group
You’ve launched/redesigned your restaurant, and now want the footfall. A smart way of doing that is by piquing people’s interest through Instagram posts. But as they scroll through their hectic feeds, what do you think will grab their attention and get them to hit ‘like’? Good shot composition, yes, but more importantly, the right interior design. The architects gave your space a body but the interiors will give it a soul. It’s important to have all the right ingredients for a picture-perfect space and here’s what they are:
All those selfies should have taught you how important lighting is to a picture. Even with all the filters at your disposal, your basic key light needs to hit the right spots and accentuate the positive. The right light can be the difference between a warm, inviting space and a really bleak one, so choose wisely.
Whether they’re funky and loud or bold and strong, colors have a way of standing out. The right shade of chairs grabs attention, the color of signage and menu boards sets a mood, while the rightly toned flooring adds depth. All of it makes for great contrast in pictures as well.
While we’re on colors, an important one to focus on is green. Adding plants to your space does even more than provide extra oxygen for you to breathe. Fill corners with the larger ones and add the smaller ones to tables for an earthy effect. Even micro greens on your kitchen counter can give it a new life (and your food a great flavour!).
It doesn’t have to be a Van Gogh, even simple but pretty paintings, sculptures, and photographs can give people something to appreciate. Think of artwork as something that adds detail to a space. Just like your photograph, it’s there to tell a story, and that story depends on you. Not to mention, gives your place an uber-hipster vibe.
Tchotchkes are trinkets that are decorative but not functional. Do they sound pointless? Make no mistake, they’re not. Every cake needs its icing. Spread around these tiny embellishments that can be related to the restaurant’s theme, souvenirs with meaning, or just ornaments you find cute. They’re the final addition to decorating a space but usually the first thing people notice in-person and pictures.